Privacy policy
Privacy Policy
Last updated: 15 December 2025
Perk Academy (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal data in accordance with UK GDPR, the Data Protection Act 2018, the Privacy and Electronic Communications Regulations (PECR), the Equality Act 2010, safeguarding legislation, and applicable UK consumer law.
This policy applies to:
https://perkacademy.com (including all sub‑pages)
Our online English teaching services
Official communications and social media accounts, including our LinkedIn page
1. WHO WE ARE (DATA CONTROLLER)
Perk Academy is the data controller responsible for your personal data.
Contact email: info@perkacademy.com
Website: https://perkacademy.com
2. AGE REQUIREMENTS & CHILDREN’S DATA
Perk Academy provides courses primarily for students aged 18 and over.
We may accept students aged 7–17 only where:
· Written parental or legal guardian consent is provided before enrolment via email, and
· Additional safeguarding measures are applied.
Class Recordings:
Students under 18 will not be recorded in class sessions without prior parental or legal guardian consent. Parents or guardians must complete the Recording Consent Declaration before the child may participate in any recorded sessions.
We do not knowingly collect data from children under 7.
This age requirement is aligned across our Privacy Policy, Terms & Conditions, and Student Handbook.
3. PERSONAL DATA WE COLLECT
We may collect and process the following types of personal data:
3.1 Information You Provide
Full name
Email address
Telephone number
Age (where required for safeguarding)
Language level, learning goals or preferences
Payment and enrolment information
Communications with staff
Information provided when booking a free trial class, subscribing to newsletters, downloading free materials or contacting us
3.2 Class Recordings (Audio & Video)
As part of our online teaching and school administration, we may record live online classes, trial lessons, meetings or training sessions conducted via platforms such as Zoom or Microsoft Teams.
These recordings may include:
Your voice and image (audio and video)
Your name or username displayed during the session
Chat messages or verbal contributions made during the session
Recordings may be used for the following purposes:
Internal training and quality assurance
Teacher development and lesson review
Educational purposes
Complaint or safeguarding investigations
Promotional and marketing materials (for example, on our website, social media or advertising)
Where recordings are used for promotional or marketing purposes, we will obtain your explicit consent or ensure that you are clearly informed in advance. For promotional use of class recordings, explicit consent is obtained via a Recording Consent Declaration. You may refuse or withdraw consent at any time without affecting your access to our services by contacting info@perkacademy.com.
3.3 Automatically Collected Data
When you visit our website, we may automatically collect:
IP address
Browser type and version
Device and operating system
Pages visited and time spent on the site
Referring URLs
Usage statistics
This information is collected through cookies and similar technologies in accordance with PECR.
4. LAWFUL BASES FOR PROCESSING
Under UK GDPR, we process your personal data only where we have a lawful basis, including:
Consent – for marketing communications and the use of class recordings for promotional purposes
Contract – where processing is necessary to provide classes or services you request
Legitimate interests – to improve our services, teaching quality, website performance and user experience (including internal lesson review and training)
Legal obligation – where required by law
5. HOW WE USE YOUR PERSONAL DATA
We use your personal data to:
Provide and manage our English language services
Book, deliver and administer free trial classes and lessons
Record online classes and meetings for internal training, quality assurance and educational purposes
Use class recordings for promotional or marketing purposes where appropriate consent has been obtained
Communicate with you regarding your enquiries or enrolment
Send newsletters, learning materials and updates (where consent has been given)
Improve our website, services and educational content
Monitor website usage and performance
Comply with legal and regulatory obligations
6. MARKETING COMMUNICATIONS
We will only send you marketing communications where you have actively opted in or where otherwise permitted by law under the Privacy and Electronic Communications Regulations (PECR). This includes newsletters, learning resources and promotional updates from Perk Academy.
You may withdraw your consent at any time by contacting us at info@perkacademy.com.
7. COOKIES & ELECTRONIC COMMUNICATIONS (PECR)
We comply with the Privacy and Electronic Communications Regulations (PECR).
Our website uses cookies and similar technologies to distinguish you from other users and to improve your browsing experience. Non-essential cookies (such as analytics and marketing cookies) are used only with your consent via our cookie banner.
You can control or disable cookies through your browser settings at any time. Further information is available in our separate Cookies Policy.
8. DATA SHARING
We do not sell your personal data. We may share your data with:
Trusted service providers (such as email platforms, analytics providers, booking tools and video conferencing platforms)
Professional advisers where necessary
Authorities where required by law
All third parties are required to respect the security of your personal data and to treat it in accordance with the law.
9. INTERNATIONAL DATA TRANSFERS
Some of our service providers may be located outside the UK. Where personal data is transferred internationally, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
10. DATA SECURITY
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse. However, no method of transmission over the internet is completely secure.
11. DATA RETENTION
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including legal, accounting or reporting requirements.
Class recordings are retained only for as long as reasonably necessary for the purposes outlined in this Privacy Policy and are securely deleted when no longer required.
12. YOUR DATA PROTECTION RIGHTS
Under UK GDPR, you have the right to:
Access your personal data
Request correction of inaccurate data
Request erasure of your data
Object to or restrict processing
Request data portability
Withdraw consent at any time
To exercise your rights, please contact info@perkacademy.com.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO): https://www.ico.org.uk
13. THIRD PARTY LINKS
Our website may include links to third party websites or platforms, including LinkedIn. We are not responsible for their privacy practices and encourage you to read their privacy policies.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.
15. CONTACT DETAILS
If you have any questions about this Privacy Policy or our data practices, please contact:
Email: info@perkacademy.com
Website: https://perkacademy.com
